We're the leading retailer of binoculars, spotting scopes and telescopes in Central and Northern California. Since 1988 we've been specializing in quality optics from our home on the beautiful Mendocino headlands - for everyone from casual birders to avid hunters and die-hard whale watchers.

We invite you to visit our store on Main Street in Mendocino, where you can try out our wide selection of optics with stunning views of the Pacific coastline. But if you're not able to visit in person, feel free to browse our online store that includes the same wide selection of optics that are available in our store.

Be sure to call us Toll-Free at 1-800-228-8252 if you need any assistance placing an order!